Factors.ai

Factors.ai is an AI-driven tool for enhancing business engagement and marketing, aimed at optimizing go-to-market strategies for B2B companies. It collects intent signals from sources such as website traffic, CRM data, and external platforms to pinpoint high-intent accounts.

Features include workflow automations for custom go-to-market playbooks, account intelligence for segmentation and scoring, and a LinkedIn AdPilot for boosting ad ROI. Factors.ai supports marketing and sales teams in building targeted audiences, running intent-based campaigns, and generating more pipeline with reduced costs. The platform is GDPR compliant and SOC2 Type II certified.