SalesPlay

MarketsandMarkets™ SalesPlay is an AI-powered Revenue Intelligence Co-Pilot built to reflect how modern revenue teams operate. It continuously tracks meaningful business changes across target accounts, clients, and extended ecosystems to surface early-stage opportunities before traditional intent signals emerge. By connecting intelligence directly to action, SalesPlay enables teams to build pipeline more predictably, engage the right stakeholders, and win deals with greater consistency. 

Features:  

Account Plan 

• Living Account Plan 
• Financial History & Revenue Trends 
• Strategic Updates & Key Developments 
• Competitive Benchmarking 

Find Opportunities 

• Opportunity-to-Conversation Mapping 
• Latent Use Case Discovery 
• Expansion & Whitespace Identification 
• Revenue Risk & Deal Slippage Detection 
• Opportunity Battle Cards 
• Opportunity-Specific Pitch Decks 

Find Contacts 

• Opportunity-Based Contact Recommendations 
• Decision-Maker & Buying Group Identification 
• Buying Role & Influence Mapping 
• Contact-Level Battle Cards 
• Personalized Conversation Starters 
• Contact-Specific Value Relevance 

Auto Nurture 

• Hyper-personalized Email Campaigns at Scale 
• Context-Aware Email Generation 
• Signal-Driven Message Adjustment 
• Automated Follow-Ups & Deal Momentum 

Deal Support 

• Opportunity-Specific Pitch Decks 
• Value Prompters for Sales Conversations 
• Product-to-Business Outcome Mapping 
• Next-Step Recommendations 
• Deal Risk & Gap Identification 

Meeting Prep 

• One-Page Meeting Briefs 
• Opportunity-Aware Meeting Context 
• Conversation Opening Guidance 
• Deal-Focused Agenda Suggestions 
• Attendee Background & Motivation Insights 
• Post-Meeting Action Recommendations