The Analytics Team

The Analytics Team is a specialized advanced analytics and market research consultancy that helps organizations turn complex data into confident, actionable decisions. We work with insight teams, consultancies, and brands that need rigorous analytics without the overhead of building a full in-house data science team. Think of us as an extension of your team, bringing PhD-level expertise with a practical, business-first mindset.

Our core strengths include conjoint and choice modeling, advanced segmentation and lookalike modeling, MaxDiff, TURF analysis, and driver analysis powered by causal inference techniques such as LiNGAM. We go beyond surface-level correlations to uncover true drivers of choice, enabling smarter decisions in pricing, portfolio design, product development, and marketing strategy. From understanding what customers value most to predicting how markets will respond, our models are built to support real-world decisions, not just academic rigor.

What truly sets us apart is how we deliver insights. We combine robust statistical methods with clear storytelling, intuitive visualizations, and polished, client-ready simulators. Our interactive tools allow teams to test scenarios, optimize trade-offs, and explore “what-if” questions in real time, much like running strategy plays during a crucial match. These simulators are designed for usability, helping stakeholders engage with analytics rather than feel overwhelmed by it.

In addition, we provide hands-on training and knowledge transfer, empowering internal teams to confidently use advanced methods and deepen client relationships. This approach allows organizations to scale their analytics capabilities efficiently, maintain high-quality standards, and stay competitive in fast-moving markets. With The Analytics Team, you gain trusted expertise, flexibility, and impact without the long-term commitment of hiring full-time specialists.