Adobe made a sweeping set of AI announcements at its MAX event in Miami, bringing new artificial intelligence capabilities to Photoshop, Premiere, Illustrator, and InDesign. The company is also broadening the AI features within its creative tool Firefly, including its creative AI agent. Additionally, Adobe is releasing a Model Context Protocol (MCP) that allows its features to be used inside other chatbots such as ChatGPT, Claude, or Gemini.

The Firefly app is stepping into Figma's territory with a new prototyping tool called Builder, currently in private beta, which lets users create designs to showcase ideas. There is also a new tool for generating on-brand graphs, along with an image editing tool that lets you modify part of an image without affecting other objects. Adobe is further releasing an AI-powered video tool in Firefly that can assemble a video from clips and other elements like images and sound effects. The company is making its agent proactive and always on, so it can gather more context about work and be present for any action. Adobe is also making it easier for people to take quick actions, such as removing a background or generating a thumbnail for a video.

Adobe has already added a wealth of AI features across its apps, including Photoshop, Express, Premiere, and Illustrator, and the MAX event continues that trend. Photoshop is gaining a new relighting feature and sliders for prompt-based generative styles; Premiere will offer a new color grading system for professionals and an object removal feature for video; and Lightroom gets a way to correct blinking eyes and a blemish removal tool. Adobe already provides many third-party models from companies such as Google, Runway, ElevenLabs, Black Forest Labs, OpenAI, Kling, and ByteDance. One of its newer acquisitions, Topaz Labs, is releasing two image models: Wonder 4 for upscaling and denoising, and ImageHDR, which turns standard images into HDR.

Adobe already has ChatGPT and Claude integrations that let users access some of its product functions. Now, Adobe is releasing a local MCP to expose more features of its Creative Cloud apps to users. "We are still figuring out where and when and how to draw the line. What we're putting out there is a number of endpoints and capabilities across Illustrator, Photoshop, After Effects and Premiere. We're just going to sort-of see how people use it, what they're trying to do, and keep showing more. We don't have any need or desire to sort of limit what the MCP endpoint can expose. What we really want to do is to support that creative workflow, how you choose to do it," said Subramaniam. Last month, Adobe rival Figma co-founder Dylan Field said at an event in India that MCP is not a perfect standard and benefits frontier labs more.