The organization behind the Academy Awards unveiled a new set of rules on Friday, with several specifically targeting the use of generative artificial intelligence. The Academy of Motion Picture Arts and Sciences announced that only performances “credited in the film’s legal billing and demonstrably performed by humans with their consent” will qualify for Oscar consideration. Additionally, the Academy stated that screenplays must be “human-authored” to be eligible. The organization also reserved the right to request further details about a film’s AI usage and the extent of “human authorship.”

These updated guidelines arrive amid several notable developments in the entertainment industry. An independent film featuring an AI-generated version of Val Kilmer is currently in production, while AI “actress” Tilly Norwood continues to attract headlines. Meanwhile, new video models are prompting some filmmakers to make dramatic declarations of despair. Artificial intelligence was also a major point of contention during the 2023 strikes by actors and writers. Beyond Hollywood, at least one novel has been withdrawn by its publisher due to apparent AI involvement, and various writers’ groups have declared that AI-generated work will not be eligible for their awards.