The team behind Bluesky has introduced a new application—this one is not another social network, but an AI assistant designed to let users craft their own algorithms, develop custom feeds, and eventually even "vibe-code" their own apps. During the Atmosphere conference this past weekend, former Bluesky CEO Jay Graber, now serving as chief innovation officer, alongside CTO Paul Frazee, debuted this AI app named Attie. Attendees at the conference will be the first to beta test the experience, which utilizes Anthropic’s Claude to power an agentic social app built on Bluesky’s foundational AT Protocol, often shortened to atproto.

Interim CEO Toni Schneider clarified in an interview, “It’s a new product—it’s not a part of the Bluesky app.” Schneider, who is also a partner at Bluesky investor True Ventures, added, “We’ve launched a lot of things inside Bluesky, like Starter Packs and custom feeds. This is a standalone product, and it’s the first one built by Jay’s new team.”

With Attie, users can create their own custom feed simply by typing natural-language commands, similar to chatting with any AI chatbot. To access the app, people will sign in using their Atmosphere credentials—meaning any login that works across atproto-based apps, including Bluesky. Attie will instantly grasp your interests and recent conversations because Bluesky and the broader ecosystem are open systems that share data between applications. You can ask Attie for recommendations on posts to view or repost, and use it to curate a personalized feed tailored just for you.

“You control it, you shape it, without having to write code or know how to set up these feeds,” Schneider notes. “It’s the beginning of enabling many more people to build on top of the Atmosphere.”

He further emphasizes, “It is an AI product, but it’s very people-focused … We believe AI is a powerful technology, but we want to ensure it builds things that genuinely benefit people.”

At launch, Attie will allow users to build and view these feeds, which will later become accessible within Bluesky or any other atproto app. Looking ahead, the vision is to let Attie’s users not only vibe-code their own social applications but also develop tools for others.

Schneider explains that Graber and her team started developing the app several months ago, around the time she chose to return to hands-on building rather than managing the company. “As she spent more time and became more available, it became clear this is her happy place. She’s an amazing leader and visionary, and we want her building more things without the burden of daily operations,” he says.

Graber observes that today’s major platforms often use AI to serve their own interests—like increasing screen time, harvesting data, and controlling algorithms—rather than prioritizing users. “We think AI should serve people, not platforms,” Graber stated in her Attie announcement. “An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want, and find signal in the noise.”

Graber’s shift back to protocol and product development coincided with the company’s announcement of $100 million in additional funding from a round closed last year. The team hopes this news reassures the community that Bluesky is here for the long term. “It means we have over three years of runway, which is excellent. It also gives Bluesky’s team time to address larger challenges, such as adding privacy controls to the protocol and exploring monetization strategies for its 43.4 million users.”

Schneider is quick to note, however, that crypto integration is not on the roadmap—despite backing from several crypto investors. This had been a concern for some users worried about potential scams or the app becoming a payment tool. “These are investors drawn to crypto because of its decentralization, who supported blockchain-based projects that were highly decentralized,” Schneider says of Bluesky’s crypto backers. “This is decentralized social, so it aligns with their belief in the platform and the ecosystem opportunity.”

Instead, the company might test other monetization approaches. The team hasn’t decided yet whether Attie will eventually require a fee, as it’s currently in private beta. Other ideas under consideration include subscriptions and hosting services for users who want to host their own communities on the protocol.

Schneider, former CEO of Automattic—the company behind WordPress.com—sees parallels between the Atmosphere’s potential and the WordPress ecosystem. “At the center is a completely open system, so anybody can participate,” he says. “You can have all these independent, decentralized pieces that work together. With WordPress, that grew into a huge ecosystem with billions of dollars—over $10 billion a year now—flowing through it.”

He adds, “So it’s become very large, even though it’s fully decentralized. This is what we’re hoping for the Atmosphere: that same ability for many apps and services to coexist, work together, and build a thriving ecosystem.”