On Thursday, Bumble revealed it is introducing a suite of AI-powered features designed to help transform matches into more meaningful, lasting relationships. These new tools will provide users with feedback and suggestions on their profile bios, photos, and conversation prompts.

A global rollout will bring an AI-suggested profile guidance feature, offering personalized, actionable advice on bios and prompts. For users in the United States, this can be enhanced with an AI photo feedback tool, intended to help individuals select their best photos and present a more authentic version of themselves.

According to the company's blog post detailing these additions, the AI-generated insights may not be revolutionary. For instance, the photo tool might recommend removing pictures where sunglasses obscure the face or suggest adding more variety, such as outdoor shots or photos with friends. While this is advice one might have easily received from a friend years ago, it remains new and useful information for many app users.

Separately, in Canada, Bumble is testing a non-AI feature called "Suggest a Date." This allows a user to indicate they are open to meeting in person when a conversation has stalled, providing what the company describes as "a simple way to signal that they’re ready to connect offline."

Of course, another straightforward method to signal readiness for an offline connection is to simply ask someone on a date. However, since users often hesitate to take that step, having a built-in app function to express interest could encourage more couples to move their conversations into real life.

“With Suggest a Date, we’re creating a clear expression of intent and giving members a way to bypass the traditional back-and-forth and move toward meeting in real life,” stated Bumble CTO Vivek Sagi. “When we reduce friction at the moments that matter most, we help people connect with clarity and confidence, and increase the likelihood of meaningful relationships forming offline.”

Bumble joins other major dating apps, including Match Group’s Tinder and Hinge, in recently embracing AI-driven features. For example, Hinge launched a tool in December designed to help users craft more engaging conversation starters beyond a simple "How are you."

Tinder may be pushing even further. In Australia, the app is piloting a feature called Chemistry, which requests access to a user’s camera roll—a significant amount of personal data to provide an AI tool. By analyzing photos and responses to specific questions, the AI aims to understand a person’s interests and personality better, theoretically reducing "swipe fatigue" and improving match suggestions.

Meta’s Facebook Dating employs a similar approach; in October, it introduced a feature that asks to use AI on unshared photos from a camera roll to recommend AI-generated edits. As these platforms innovate to maintain user engagement, some young people are opting out of online dating entirely, choosing instead to seek more direct, real-world connections that aren’t facilitated by an app.