Enterprise resource planning (ERP) systems are frequently called a company's "central brain," as they link various departments—such as finance, human resources, and inventory—into one unified database where all teams access the same information. Recently, a wave of AI-powered ERP startups, including Rillet and Campfire, has appeared with ambitions to displace established solutions like NetSuite. These newcomers argue that traditional ERP platforms are cumbersome, costly, and slow to deploy.

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Yet according to Doss co-founder and CEO Wiley Jones, numerous new AI-driven ERPs fall short in robust inventory management, which is essential for keeping data on physical goods synchronized with accounting records. Doss aims to address this by offering an AI-native inventory management layer that connects with current accounting systems, whether they are legacy ERPs or platforms from other AI-focused startups.

On Tuesday, Doss revealed it secured a $55 million Series B funding round co-led by Madrona and Premji Invest, with Intuit also participating. Additional new and existing investors in this round include Theory Ventures, General Catalyst, Contrary Capital, and Greyhound Capital.

Founded in 2023, Doss initially concentrated on a core accounting product comparable to those from AI-native firms like Rillet and Campfire. Jones noted that while AI-native ERP companies handle accounts receivable, accounts payable, and similar financial tasks, many lack integrated procurement and inventory management within accounting workflows. "We're building extensive traceability for the supply chain, but through the lens of integrating with a finance and accounting partner," Jones explained.

Beyond Rillet and Campfire, the company's partners include Intuit, the creator of QuickBooks. "They collaborate with us because [physical goods management] isn't something they're likely to develop as a core strength without significant investment," Jones added.

Doss primarily serves mid-market consumer brands, usually with annual revenues between $20 million and $250 million. One example is Verve Coffee Roasters, a premium specialty coffee brand. The startup views itself as competing with traditional ERP providers, though these established players are also adapting to the AI era—NetSuite, for instance, recently launched an updated AI ERP version. Doss also faces competition from other agentic procurement startups like Didero.

While Jones acknowledges that selling two separate ERP systems—one for accounting and another like Doss for inventory management—"is a hard sell," he points out that legacy ERPs are so difficult to implement that many clients are opting for two newer, AI-powered systems instead. "I believe there will be a fierce competition in the mid-market, ultimately decided by whoever redesigns their architecture to be most clear and functional for agents," Jones stated.