Facebook Marketplace is introducing new Meta AI capabilities, one of which automatically responds to messages from potential buyers, as announced on Thursday. The platform is also deploying AI to accelerate the listing process for sellers and to provide profile summaries, while additionally offering sellers the choice to include shipping options in their listings. According to the company, because sellers frequently receive numerous buyer inquiries, it is simplifying the response process through auto-replies driven by Meta AI.

Now, when buyers ask about an item's availability, sellers can utilize Meta AI to automatically generate replies using details from their listing, such as the description, availability, pickup location, and price. Sellers have the ability to enable, preview, and modify these auto-replies while creating their listings. This feature aims to solve a widespread issue for sellers, who often prefer not to dedicate significant time answering initial or repetitive messages—like questions about availability when it is already clearly indicated. Notably, one seller had previously developed their own AI tool last year to manage these early inquiries from interested buyers.

Facebook Marketplace also now enables sellers to list items automatically with Meta AI. By uploading an image of an item, Meta AI can produce a draft listing, complete the details, and recommend a price based on comparable items nearby. Furthermore, buyers will now see a summarized overview of a seller's Facebook profile at the top of their Marketplace page, including details like how long they have been on Facebook and their friend count.

The profile summary also includes an overview of their Marketplace activity, such as their listing history, the categories of items they sell, and their seller ratings. Sellers can now broaden their audience by providing shipping on their listings, and they can create prepaid shipping labels and conveniently monitor all orders from a straightforward dashboard.

These new AI features complement Facebook Marketplace's existing Meta AI integrations, which already include a tool that assists buyers in asking relevant questions during purchases, along with AI-driven insights for vehicle listings.