The Emergent platform for vibe-coding launched in India just eight months ago and already reports generating an annual run-rate revenue exceeding $100 million. This surge is attributed to rapidly growing demand from small businesses and users without technical backgrounds.

On Tuesday, the startup announced it doubled its annual run-rate revenue to $100 million within the past month. Its global user base now exceeds 6 million people across 190 countries, including approximately 150,000 paying customers. Users have created more than 7 million applications on the platform. Nearly 40% of Emergent's users are small businesses, and about 70% have no prior coding experience.

This rapid expansion coincides with a worldwide surge in interest for "vibe-coding," which leverages AI to build software. Demand appears largely driven by non-technical individuals seeking to create production-ready applications using natural language and AI agents, though many developers also use these platforms to reduce their workloads. Emergent competes with companies like Replit, Lovable, Rocket.new, Wabi, and Anything.

According to Jha, most users are building business-focused applications such as custom CRMs, ERPs, and tools for inventory management and logistics. Between 80% and 90% of new projects are for mobile apps, highlighting a demand for software that can be deployed quickly and used on mobile devices.

Revenue is generated through a combination of subscriptions, usage-based pricing, and deployment and hosting fees. Jha noted that all three segments are growing quickly and that the company's gross margins improve monthly. "As the models and platforms are improving, we’re seeing a lot more users getting to success," he said.

While current usage is led by consumers and small businesses, the company has started testing an enterprise offering. It is conducting pilots with "a small number of customers" to better understand requirements for security, compliance, and governance.

The United States and Europe together account for about 70% of Emergent's total revenue. However, India is its next-largest and fastest-growing market, fueled by local pricing that has spurred adoption among small businesses.

Also on Tuesday, Emergent launched a mobile app for iOS and Android that allows users to create applications and publish them directly to Apple's App Store and Google Play Store. Although currently in testing, users have already built over 10,000 applications with it. The app enables building apps, websites, or platforms by typing text prompts or using voice to converse with AI. Users can switch between the mobile app and the desktop version without losing context or progress.

Jha stated the mobile launch aligns with the platform's asynchronous, agent-based workflow, where users delegate tasks to AI and return later to review the results. With a growing number of users already accessing the platform via mobile browsers and a large proportion of apps being built for mobile, extending these workflows to a native app was a logical progression.

Headquartered in San Francisco with an office in Bengaluru, the startup gained attention in January after raising $70 million in a funding round co-led by SoftBank Vision Fund 2 and Khosla Ventures. This occurred less than four months after closing a $23 million Series A round, and the financing tripled Emergent's valuation to $300 million.