Meta has unveiled a new AI-powered creator assistant for Facebook, designed to offer tailored recommendations based on a creator’s content style, performance metrics, community engagement, and objectives. Instead of sifting through complex charts and dashboards to gauge their success, creators can now ask the assistant straightforward questions like, “When should I post?” or “What are people saying in my comments?” and receive quick, clear answers.

Because the assistant operates conversationally, creators can ask follow-up questions and explore topics in greater depth—such as how their audience demographics have evolved over time. The responses are grounded in the creator’s own data and provide actionable advice on what they can do differently to boost performance. Beyond analytics, the assistant can also spark new content ideas by tapping into current trends, suggesting, for instance, the use of trending audio or creating posts around cultural moments.

This new tool is initially being made available to creators in the United States, Canada, and India, with plans to expand both its capabilities and geographic reach in the future. By offering an AI assistant within the app, Meta aims to keep creators actively engaged on Facebook as it vies for their attention against rivals like TikTok and YouTube. Encouraging more frequent posting through content suggestions also has the potential to increase overall user engagement. Additionally, having an in-app AI assistant eliminates the need for creators to rely on external tools like ChatGPT for brainstorming or performance analysis, keeping them firmly within Meta’s ecosystem.

Meta has also announced the expansion of AI translation features on Facebook, adding support for Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. With AI-translated Reels, a creator’s original tone and audio are preserved while the speech is automatically translated into another language. Launched last year, this feature aims to help creators reach broader audiences by breaking down language barriers. Creators can also enable a lip-sync function that aligns the translation with their lip movements, making the result appear more natural. Meta reports that over half a billion users on Facebook are now watching AI-translated videos each week.