Introduced last September, Vibes enables users to produce and distribute short AI-generated videos while also providing a specialized feed to explore AI videos from other creators. Imagine platforms like TikTok or Instagram Reels, but with every video being entirely AI-created. Previously, this feed was only accessible within the Meta AI app. By releasing Vibes as a separate application, the company is aligning it more closely as a rival to Sora, OpenAI’s AI video and social app that debuted soon after Vibes.

“Given the encouraging early adoption of Vibes inside Meta AI, we are experimenting with a standalone app to further build on that progress,” Meta explained in a statement. “We’ve observed users embracing the format to create, discover, and share AI-generated video with friends. This dedicated app offers a more concentrated and immersive space for that experience. We plan to evolve the app based on insights gathered from the community.”

While specific figures are not disclosed, Meta reports that Vibes has seen positive performance, with Meta AI usage growing consistently since its introduction—a trend the company interprets as indicating a need for a standalone app. The technology giant also highlights that although users interact with content in Meta AI, a separate app provides a more tailored environment for both creation and engagement.

With Vibes, individuals can create a video from the beginning or modify an existing video from their feed. Prior to sharing, creators can incorporate new visuals, overlay music, and fine-tune styles. Finished videos can be posted directly to the Vibes feed, sent via direct message, or shared across Instagram and Facebook Stories and Reels.

Meta notes that collaborative and sharing behaviors are increasing, with many Vibes videos being privately messaged to friends—a pattern similar to how people engage with Reels. Although Vibes has remained free since its debut, Meta intends to introduce a freemium model for video creation, offering a subscription to access extra video creation options each month. These trial subscriptions are scheduled to begin in the upcoming months.