A growing number of companies are introducing software designed to create and oversee AI agents, aiming to accelerate enterprise adoption of artificial intelligence. New Relic is joining this movement. While launching its own AI agent platform, the data observability firm recognizes it is entering a competitive field.

On Tuesday, New Relic introduced a no-code agentic platform that enables enterprises to assemble data observability AI agents. These agents monitor corporate data to identify bugs and potential issues before they can impact products. Known as the New Relic Agentic Platform, it allows companies to deploy pre-built agents and manage existing bots. The platform also supports the model context protocol (MCP) for connecting AI applications to external data sources and integrates with other New Relic tools.

The objective is to provide clients with agent-building capabilities for observability that match what they can find elsewhere. “We’re not building this as general purpose,” stated Emerson. “We’re building it for outcomes that we care about inside observability. It’s also a world that allows us to work with the rest of the ecosystem or tools that exist out there, but bring it back into the context of problems we’re trying to solve around our personas and the observability domain.”

Software for managing AI agents has multiplied in recent months, as companies seek to address enterprise concerns about granting AI agents access to sensitive data and software. Salesforce was a pioneer, releasing its Agentforce platform in late 2024. OpenAI followed with its own technology, OpenAI Frontier, earlier this year. Research organization Gartner has labeled such agent platforms “necessary infrastructure” and a critical element for driving enterprise AI adoption.

Continuing the focus on enterprise technology adoption, New Relic also unveiled new tools centered on OpenTelemetry (OTel), an open-source observability framework. The company announced that its application performance monitoring (APM) agents now include OTel capabilities, allowing enterprises to manage OTel data streams alongside other data sources in a unified location. This addresses a previous fragmentation issue that hindered widespread enterprise adoption of the OTel framework.

“Just send your OTel data to us,” said Nic Benders, chief technology strategist at New Relic. “What we’ve discovered in this process is that it’s kind of a burden for a lot of teams out there in the world to run all of the OTel [data] collectors. So having an OTel-like fleet management is something that’s very important.”