OpenAI has discovered a strong product-market fit among younger demographics in India. The company revealed that individuals aged 18 to 24 are responsible for nearly half of all messages sent to ChatGPT in the country, while those under 30 account for 80% of the activity.

Indians primarily use ChatGPT for professional purposes, with 35% of messages related to work tasks, compared to a global average of 30%. The coding assistant Codex is experiencing particularly high adoption: usage in India is three times the global median, and weekly activity has quadrupled since the launch of a dedicated Mac application two weeks ago. Indian users also ask three times as many coding-related questions as the median user worldwide.

These trends align with recent findings showing that 45.2% of tasks performed on another AI assistant in India are software-related. Beyond work, 35% of ChatGPT messages from Indian users seek guidance, 20% request general information, and another 20% involve writing assistance or content creation.

India represents OpenAI’s second-largest market, boasting over 100 million weekly users. To foster growth, the company has introduced a subscription tier priced below $5 and executed targeted promotional campaigns last year.

“AI adoption is moving faster than our ability to measure it—and that’s a challenge for anyone trying to make smart decisions. Signals is our way of putting real-world evidence on the table, so India’s AI debate can be grounded in facts, not hype,” stated Ronnie Chatterji, OpenAI’s chief economist.

This announcement coincides with a major AI summit in New Delhi. OpenAI is expanding its presence in India by opening new offices in Mumbai and Bengaluru this year and has secured a significant partnership with the Tata Group. The agreement includes provisioning 100 megawatts of AI computing capacity and deploying ChatGPT Enterprise within Tata’s IT services subsidiary, TCS.

Additional partnerships have been formed with fintech firm Pine Labs, travel platforms Ixigo and Makemytrip, and grocery delivery service Eternal. The company is also collaborating with educational institutions to provide its tools to more than 100,000 students over the next six years.