On Tuesday, Oura introduced its first proprietary AI model, designed to power its AI chatbot, Oura Advisor, with personalized insights focused on women’s health. The company states that this model can address questions across the entire reproductive health spectrum, from early menstrual cycles to menopause.

The new model is being released through Oura Labs, the company’s opt-in, experimental feature hub within the Oura app. According to Oura, the model is built on established medical standards, research, and knowledge sources reviewed by its internal team of board-certified clinicians and women’s health experts. It also incorporates biometric signals and long-term trends to provide tailored guidance.

With more people turning to AI chatbots for health advice—from cycle changes to perimenopause symptoms—Oura emphasizes the need for models specifically crafted for women.

“This custom model represents a fundamental shift in how we responsibly deploy AI in health to meet our members’ needs,” said Ricky Bloomfield, MD, chief medical officer at Oura, in a press release. “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”

When a user asks Oura Advisor a women’s health question, the chatbot activates the new model to reference its research and knowledge sources while also analyzing the user’s relevant biometric signals, such as sleep, activity, cycle and pregnancy data, and stress levels. The company notes that the model is intentionally designed to be non-dismissive, reassuring, and emotionally supportive.

However, it is not intended to replace a doctor, and users should not rely on the chatbot for diagnoses or treatment plans. Oura confirms that the model is hosted entirely on its own controlled infrastructure, and conversations are never shared or sold.

Users interested in accessing the new model can opt into Oura Labs by selecting the drop-down menu in the upper left corner of the Oura app.