Pinterest Launches "Ask Pinterest" Experimental App for Conversational Shopping, Unveils AI Ad Tools and MCP Ahead of Major Industry Event
By admin | Jun 17, 2026 | 6 min read
Pinterest has unveiled a new experimental application called "Ask Pinterest," which the company plans to use as a testing ground for a more conversational approach to shopping and product discovery. Insights gained from this experiment could eventually be integrated into the main Pinterest platform. Alongside this, Pinterest introduced several other AI-driven initiatives, such as the Pinterest Model Context Protocol (MCP)—a tool designed for advertisers managing campaigns on the platform—and additional AI advertising features. These announcements come just before the adtech industry's major annual event at Cannes Lions, which this year places a strong emphasis on how artificial intelligence can benefit advertisers and marketers.
The "Ask Pinterest" online application provides the company with a fresh avenue to leverage its "Taste Graph"—an internal data system that maps users to their interests and aesthetic preferences. Initially, the app will be available only to a limited group of users. This AI-powered experience aims to broaden Pinterest's renowned visual discovery capabilities beyond the main app, offering a conversational, chatbot-like interface where consumers can pose questions in natural language to receive more tailored recommendations and inspiration. The launch coincides with a growing trend where AI chatbots are increasingly competing with traditional search engines for user attention. For instance, Google has already integrated AI to assist online shoppers with finding products, tracking prices, and completing purchases. Similarly, ChatGPT has experimented with agentic shopping features, as have Meta, Shopify, and other platforms. Rather than becoming a source of product recommendations that other AI services could license, Pinterest has concentrated on utilizing its own data to train AI models and drive its AI products.
By developing Ask Pinterest as a standalone app, the company can experiment with the technology without interfering with the core Pinterest experience. According to Pinterest, Ask Pinterest is particularly suited for complex or multi-step queries that wouldn't fit well into a traditional Pinterest search. For example, users could ask the app for help planning a dinner party or gradually furnishing a room. The goal, as stated by Pinterest, is to test and explore how AI can better support shopping experiences while maintaining user context across different sessions. Ask Pinterest can also draw on users' saved Pins and Boards to customize its responses. Over time, Pinterest believes these insights will inform the development of more AI-powered features for its flagship app.
The announcement of Pinterest's new app coincided with updates aimed at marketers, including the introduction of an AI assistant—currently in beta—within the Ads Manager in the United States. A new AI model called Performance+ creative has also been rolled out globally, designed to help advertisers choose between different ad creatives to identify the one most likely to perform well each time an ad is displayed. Additionally, the MCP infrastructure layer announced by Pinterest will enable advertisers to manage and monitor their campaigns using other third-party agentic tools in a standardized manner. In a statement sharing the news, Pinterest's Chief Business Officer, Lee Brown, highlighted the shifting landscape of web search, noting that "the future of discovery won’t be driven by keywords alone. It will be shaped by context, taste, and trusted recommendations"—an area where Brown believes Pinterest holds a "unique advantage."
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