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A newly launched iOS app, Reelful, leverages artificial intelligence to automatically transform photos and video clips from your camera roll into polished, short-form social media videos suitable for platforms like TikTok and Instagram Reels. The app is specifically designed for individuals who want to produce social media content but find traditional video editing software too complex or time-consuming. This launch reflects a larger trend in video creation, where AI is enabling users to move beyond conventional creative tools and toward AI agents capable of automating the entire content production process. Reelful joins a growing wave of AI startups reshaping content creation, including companies like Opus Clip and Captions.

Reelful is currently part of a16z's Speedrun accelerator program and was founded by Kate Deyneka, a former machine learning engineer at Snapchat who worked on developing video and image models. Deyneka left the social media giant to build an agentic video editor that helps people automatically create short-form videos, eliminating the need to spend time selecting clips, adding effects, recording voiceovers, and fine-tuning edits. "I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit. I see Reelful as a tool that can help people build their online presence and their personal brand," she said.

Reelful works by prompting users to enter a description of the story they want to tell—whether it's a travel recap, product demo, or event highlight. Users then create a voice clone by recording a 30-second audio sample and select photos and videos from their camera roll. The app then plans the video, writes the script, adds an AI-generated voiceover, and assembles the final edit complete with captions, music, and sound effects.

Reelful can also turn still images into AI-generated video clips. For instance, if a user includes a photo of someone cutting a mango, Reelful can animate the image into a short video showing the person slicing into the fruit. These AI-generated videos include a watermark to indicate they were created with artificial intelligence. After Reelful produces a complete video, users can continue editing it by chatting with the app to swap the soundtrack, revise the script, or adjust other elements. Deyneka says Reelful's target audience, at least initially, is founders and business owners who need to consistently create content to build their online presence, personal brand, or company brand. For example, a salon in the Bay Area might have plenty of content about its services and customer transformations but lacks the time or resources to turn it into polished social media videos. "My target use case is that you went to an event or you met some cool people, and you recorded a short interview with them and while you are driving back home you just uploaded everything to the app, and by the time you're home, the video is ready," Deyneka said. "So I want to make it very effortless for people to share their life, their content, their expertise without actively editing or setting up the things on their laptop."

Reelful offers both one-time purchases and subscription plans. Users can buy video credits in bundles: five videos for $15, 15 videos for $43, or 33 videos for $90. The "Creator" subscription costs $25 per month for 10 videos, while the "Pro" plan offers 25 videos per month for $50. The Studio plan includes 60 videos per month for $100. While Reelful is currently only available on iOS, Deyneka plans to launch Android and web versions in the future.