Rox, a company creating autonomous AI agents designed to enhance sales productivity, has secured funding at a valuation of $1.2 billion, as confirmed by several sources. The investment round featured a lead commitment from returning supporter General Catalyst, according to two individuals.

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At the close of this funding round last year, RoxAI was forecasting it would reach $8 million in annual recurring revenue by the end of 2025, as noted by two people familiar with the transaction. In November 2024, Rox publicly announced it had raised a total of $50 million. This sum encompassed a seed round led by Sequoia and a Series A round led by General Catalyst, with additional participation from GV.

The startup was established in 2024 by Ishan Muckherjee, the former chief growth officer of New Relic. Muckherjee joined New Relic after it acquired Pixie, an observability startup he co-founded.

Rox describes itself as an intelligent revenue operating system that integrates with a company's existing software stack—such as Salesforce and Zendesk—and then deploys hundreds of AI agents. These agents continuously monitor current accounts, research potential prospects, and update the CRM system. By unifying these tasks, Rox intends to replace and consolidate the many disparate software tools typically used by sales teams.

“Rox’s unique system of AI agents levels up the CRM experience. These agents work constantly behind the scenes to monitor customer activity, identify potential risks and opportunities, and even suggest the best course of action,” wrote GV investor Dave Munichiello in a 2024 blog post announcing the Series A round.

The company faces competition across multiple sectors. This includes well-known revenue intelligence platforms like Gong and Clari, alongside AI sales development platforms such as 11x and Artisan. Additionally, a continuous flow of new AI-native, all-in-one CRM competitors is entering the market, like Sam Blond’s recently launched startup, Monaco, which emerged from stealth mode last month.

According to its website, Rox’s current customer base includes companies like Ramp, MongoDB, and New Relic.