On Monday, cloud data firm Snowflake announced a $200 million, multi-year artificial intelligence agreement with OpenAI, underscoring the intensifying competition in the enterprise AI sector. As part of this arrangement, Snowflake’s 12,600 customers will gain access to OpenAI’s models across all three major cloud platforms, while Snowflake employees will also receive access to ChatGPT Enterprise. Additionally, the two companies plan to collaborate on developing new AI agents and other AI-driven products.

In a press release, Snowflake CEO Sridhar Ramaswamy emphasized the strategic value of the partnership, stating, “By bringing OpenAI models to enterprise data, Snowflake enables organizations to build and deploy AI on top of their most valuable asset using the secure, governed platform they already trust.” He added, “Customers can now harness all their enterprise knowledge in Snowflake together with the world-class intelligence of OpenAI models, enabling them to build AI agents that are powerful, responsible, and trustworthy. Together, we’re setting a new standard for AI innovation, helping businesses transform with confidence, while maintaining strong security and compliance standards.”

OpenAI chose not to comment beyond the details shared in the announcement. This agreement follows a recognizable pattern, coming just months after Snowflake secured a similar $200 million enterprise deal with AI research lab Anthropic in early December. At that time, Ramaswamy made comparable remarks about how the Anthropic partnership would provide customers with advanced AI models integrated with their existing data.

Ramaswamy further clarified Snowflake’s approach, noting, “Our partnership with OpenAI is a multi-year commercial commitment focused on reliability, performance, and real customer usage. At the same time, we remain intentionally model-agnostic. OpenAI is an important partner, and it is one of several frontier model providers available on Snowflake today, alongside Anthropic, Google, Meta, and others.”

Snowflake is not alone in pursuing substantial agreements with multiple AI providers. In January, workflow automation platform ServiceNow announced multi-year deals with both OpenAI and Anthropic, citing reasons very similar to Snowflake’s.

Determining which AI companies are achieving the greatest success in enterprise adoption remains challenging. A late 2025 survey by Menlo Ventures indicated that its portfolio company Anthropic holds a commanding market lead, while a report from Andreessen Horowitz last week concluded that its portfolio company OpenAI is ahead. These conflicting analyses make it difficult to track enterprise AI usage trends accurately.

Nevertheless, the recent series of high-value deals offers a short-term glimpse into the future of enterprise AI adoption. The emerging trend suggests that businesses will continue to form partnerships with several AI firms, as each company’s large language models present distinct strengths and weaknesses.

As a result, the enterprise AI market could easily support multiple successful players with overlapping customer bases—much like ride-hailing users who switch between Lyft and Uber based on immediate needs. This is already evident in how employees within enterprises often use their preferred AI models, regardless of corporate contracts.

While it remains possible that one clear winner may eventually emerge, the current landscape indicates that companies will likely continue signing agreements with various AI providers as they seek to identify where AI can deliver tangible, measurable value.