Applications that generate photos, videos, music, and other content through artificial intelligence are becoming increasingly widespread. With the public launch of its new Creator Studio Pro suite, Apple is introducing AI not as a replacement for human creativity, but as a supportive tool within the creative workflow. The company envisions a future productivity suite centered on the needs of creators—filmmakers, musicians, artists, and others in creative fields—enhancing their efficiency through AI assistance.

Integrating AI into creative work is complex, especially amid ongoing backlash and legal challenges from creators concerned about AI models being trained on their original works and subsequently producing similar content.

Apple positions AI as a solution for handling fundamental and repetitive tasks. This includes generating editable slideshows from notes, extracting chord progressions from songs, searching through lengthy video footage for specific clips, adjusting image perspectives, and more. While the tools within Creator Studio Pro are not entirely new, they are now offered together as a subscription service, priced at $12.99 per month or $129 per year.

The subscription bundles several professional applications: Final Cut Pro, Motion, and Compressor for video editing; Logic Pro and Mainstage for music production; the image editor Pixelmator Pro; and exclusive features within Keynote, Pages, Numbers, and Freeform. The suite also includes the recently released Pixelmator Pro app for iPad. Although Apple’s conventional productivity software has trailed behind offerings from Google and Microsoft, the company has historically excelled in creative software. By incorporating AI features, Apple aims to make these professional tools more approachable for non-experts, such as independent musicians improving their marketing, social media content creators, or hobbyists producing and editing music or visual art.

Whether Apple’s tools are preferable to Adobe’s will depend on individual user needs and their comfort with professional creative software. Each application in the suite has been updated with new features for this launch, including several AI-powered enhancements. Notable updates include:

**Final Cut Pro:** AI-driven transcript search for locating audio clips; a visual search assistant to find specific objects or actions; beat detection that uses AI to analyze music tracks for rhythm-based editing; a Montage Maker on iPad for creating highlight reels; batch editing support, background export, and external monitor playback on iPad; and access to additional content like graphics and dynamic titles.

**Logic Pro:** A new synth player feature with virtual Session Players for keyboard and bass parts; Chord ID, which employs AI to analyze audio and identify chords; expanded Sound Library with sound packs and producer packs on Mac; and iPad features like Quick Swipe Comping for flexible recording assembly and AI-enhanced loop library search.

**Pixelmator Pro for Mac and iPad:** Already equipped with AI tools such as Super Resolution for upscaling and Auto Crop for composition, the app now includes a Liquid Glass design refresh, a new Warp tool for layer manipulation, and Warp-powered mockups to visualize designs on real-world products.

**Keynote, Pages, Numbers, and Freeform:** Subscribers gain access to premium templates and themes in Keynote, Pages, and Numbers, along with a unified Content Hub of images and graphics across all four apps. AI features enable style, orientation, or angle adjustments for images and graphics, along with enhancement tools like Super Resolution and composition suggestions.

Specifically, **Keynote** introduces AI capabilities that create slideshows from text notes, generate presenter notes, and refine slide content.

**Numbers** uses AI to detect patterns in spreadsheet data and suggest table contents through Magic Fill, while also explaining the formulas it generates for user understanding.

Apple will continue to offer its creativity apps as standalone purchases, with existing users receiving updates that include the new features. Keynote, Pages, Numbers, and Freeform will remain free, though premium features require a subscription. This flexible approach—allowing outright purchases—distinguishes Apple from competitors like Adobe. Additionally, Apple permits app sharing with up to five family members via Family Sharing, a feature not provided by Adobe, and allows subscription cancellation at any time without penalty.

Nevertheless, Adobe remains a strong competitor with its comprehensive, iOS-compatible tools. Some AI features in Creator Studio, such as visual and transcript search in Final Cut Pro, are powered by Apple Intelligence and run locally on devices. Others, like advanced image generation and Keynote automation, utilize third-party services such as OpenAI. All AI features either process data on-device or route it through a private relay to anonymize traffic, ensuring user content remains private and is never used for AI training.