AI video generation company Luma has introduced Innovative Dreams, a new production venture created in collaboration with Wonder Project—a streaming platform dedicated to religious films and series available on Amazon Prime. The partnership’s inaugural series, titled “The Old Stories: Moses,” will feature British actor Ben Kingsley and is scheduled to premiere this spring on Prime Video.

In a social media announcement on Thursday, Luma described Innovative Dreams as a production services company that brings together experienced filmmakers from Director Jon Erwin’s team and Luma’s own creative technologists. Their goal is to support major studios and filmmakers in bringing ambitious creative visions to life.

The company imagines creative teams working in real time with Luma Agents—the firm’s recently released suite of tools for handling end-to-end creative tasks across text, image, video, and audio. These agents would allow filmmakers to adjust sets, props, and lighting, as well as integrate footage of live actors seamlessly. According to Luma, this approach marks a major step forward from traditional virtual production and performance capture, where elements often only come together during post-production.

“This is the leverage of AI—not just faster or cheaper, but better than what came before,” the company stated.

Luma is not alone in shifting from developing tools to engaging in actual production. Recently, AI startup Higgsfield released an original series beginning with a 10-minute sci-fi episode, while London-based creative studio Wonder Studios is collaborating with Campfire Studios on a documentary.

This launch coincides with comments from Runway co-founder and co-CEO Cristóbal Valenzuela, who suggested that film studios could redirect the $100 million typically spent on a single film toward using AI to produce 50 films instead—increasing the odds of creating a blockbuster. Valenzuela argues that generative AI can make filmmaking faster, more affordable, and more efficient without compromising quality, a perspective that aligns with Luma’s new alliance with Wonder Project.

Wonder Project, founded in 2023, is led by director Jon Erwin and former Netflix executive Kelly Hoogstraten, with a mission to serve global audiences interested in faith and values-oriented content. Their first release was *House of David*, a biblical drama series about King David, which debuted on Amazon Prime in 2025.

It remains uncertain whether Innovative Dreams will concentrate exclusively on religious and faith-based content or eventually broaden its scope beyond Wonder Project’s focus. In a promotional video for the partnership, Erwin explained that Innovative Dreams will employ a novel “real-time hybrid filmmaking” method. This process merges performance capture—similar to techniques used in *Avatar*—with virtual production, akin to the approach seen in *The Mandalorian*, but conducted live and at a lower cost using Luma’s technology.

Performance capture involves actors performing in a green-screen environment while wearing sensor-equipped suits and facial markers, allowing their movements and expressions to be digitally recorded and transformed into animated characters. Virtual production, on the other hand, typically places actors on a physical set, often in front of large LED screens instead of green screens, where real-time graphics generate the surrounding environment—blending physical and digital elements during filming.

Erwin added that Luma’s tools enable filmmakers to record a human actor in any location and then place them into a photorealistic setting. The technology can even generate an entirely new face that matches the actor’s movements and expressions, making it appear as though a completely different person is on screen.