Karamo Brown, best known for his motivational pep talks on Netflix's "Queer Eye," has entered the wellness and AI space with the launch of his new app, Kē. After dedicating a year and a half to his own personal transformation—encompassing fitness, nutrition, meditation, sobriety, relationships, and self-improvement—Brown now aims to help others on similar journeys. Kē is packed with features designed to support users, including customized fitness plans that adapt to the workout equipment and schedules people already have, along with nutrition guidance that suggests meal plans based on the food they have at home. Users can easily tweak their fitness and meal plans through an AI chatbot, allowing for a highly personalized experience. Each workout also comes with guided instructional videos to ensure proper form.

On the mental health side, Kē offers a meditation section with videos targeting a range of emotions, helping users manage stress and anxiety. A community section allows users to join supportive groups focused on shared experiences, such as sobriety or wellness discussions. What truly distinguishes Kē, however, is its "AI Karamo" feature, which lets users converse with a digital version of Brown. They can ask questions and receive real-time advice delivered in his voice. Powered by AI startup Delphi, this digital clone draws from a wide array of material—including interviews, podcast episodes, and other clips—to ensure it represents Brown as authentically as possible. (Arnold Schwarzenegger also has his own digital clone through Delphi.)

Brown's new app reflects a growing trend of celebrities embracing AI. Stars like Matthew McConaughey and Michael Caine, for instance, have partnered with ElevenLabs to license their voices for digital replicas. However, many celebrities have publicly voiced concerns and taken action against the rise of AI, particularly regarding unauthorized use of their likenesses and voices to create digital clones. There is also concern about fans forming one-sided emotional attachments to celebrity chatbots. Brown emphasizes that Kē is not intended to replace real relationships; instead, it serves as a tool for personal development and encourages users to seek genuine support when needed. "If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives… At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection," Brown said. When asked if there is a limit on how often users can interact with his digital clone, Brown replied, "People can talk to it as much as they need. That said, the goal isn’t to keep users talking to the AI indefinitely. It’s designed to help people make progress in their lives."

He also notes that safeguards are in place to ensure safe interactions, with a team of humans overseeing the app. (However, users should be aware that using the AI feature means sharing their conversation data with Delphi, so it’s wise to avoid disclosing sensitive information.)

He adds, "When AI first started becoming part of the conversation a few years ago, I was honestly pretty skeptical. But the technology has evolved significantly, and what changed my perspective was seeing how thoughtfully companies like Delphi have approached it."

Looking ahead, Delphi plans to introduce agentic capabilities to Kē, enabling it to perform tasks on users' behalf. For example, if AI Karamo offers advice on your workout routine, it might one day be able to automatically adjust it in the "My Plan" tab. Kē is now available on iOS and Android devices. The subscription costs $14.99 per month after a 3-day free trial.